PepsiCo is the second largest Beverage and food Company in the world, more than one billion times a day in more than 200 countries and territories around the world.

With such a large and diverse demographic and an ever-changing market, brands like PepsiCo are constantly looking for new ways to engage their audience and keep them coming back.

PepsiCo partnered with Alpha Innovation Studios in order to create a marketing campaign that not only informed customers but also incentivised them to try the new line of product through discounted voucher rewards.