PEPSI MATCH 3

In collaboration with PepsiCo, we built a fun Match 3 game for their new Fruit Flavours

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Why Pepsi approached us

PepsiCo is the second largest Beverage and food Company in the world, more than one billion times a day in more than 200 countries and territories around the world.

With such a large and diverse demographic and an ever-changing market, brands like PepsiCo are constantly looking for new ways to engage their audience and keep them coming back.

PepsiCo partnered with Alpha Innovation Studios in order to create a marketing campaign that not only informed customers but also incentivised them to try the new line of product through discounted voucher rewards.

The solution

PepsiCo being well aware that customer awareness of a new product would not be enough to encourage sales, wanted to market their new product in a way that also built excitement around it. Which is why they partnered with Alpha Innovation Studios in order to create a marketing campaign that not only informed customers but also incentivised them to try the new product through discounted voucher rewards.

The results

The game reached over 8,500,000 people and achieved 8,300,000 plays over a 3-month duration. With a completion rate of 98.7%, the game was shared 3.5 million times in social networks and quickly created a loyal daily returning player base of several hundred.

Between all of the voucher redemptions, social shares and unique players of the Pepsi Match 3 game, PepsiCo marketing campaign objective of raising awareness around the new beverage items was a success.